We are pleased to report that Qingdao Right Suntone Trading Co., Ltd. has successfully exhibited at Interzoo 2024 in Nuremberg, Germany — the world’s leading trade fair for the global pet industry. Over four intensive days, our team met with pet brand owners, importers, distributors and retail sourcing managers from across Europe and beyond, showcasing our OEM capabilities in pet snack manufacturing and supply-chain coordination.
What we presented
The stand focused on the categories driving the strongest private label demand: air-dried whole-muscle chicken treats, naturally dried single-ingredient fish skin snacks, and a broad family of chew treats — chicken-wrapped rawhide, biscuit bones and cartilage-based functional chews. Visitors could compare texture, meat coverage and piece formatting side by side, which made conversations about custom formulation unusually concrete for a trade show. The freeze-dried and crisp single-ingredient segment drew particular attention from buyers building natural and hypoallergenic ranges.
What buyers asked about most
Three topics came up in almost every conversation. First, product consistency: repeat buyers told us that matching color, texture and palatability across reorders is their single biggest frustration with new suppliers, and they inspected our batch-control documentation in detail. Second, development speed: brands want market-test samples in days or weeks, not months, plus suppliers fast enough to follow a trending format before the trend peaks. Third, compliance confidence: questions about traceability, third-party inspection and export paperwork now come earlier in the discussion than price itself.
Why the show mattered to us
Interzoo is more than a sales event for our team — it is a listening exercise. The meetings confirmed the direction of our OEM model: coordinating vetted manufacturing partners near raw-material sources in Shandong, locking specifications through structured sampling, and treating quality stability and confidentiality as the foundation of long-term programs. Several projects entered sample development immediately after the show, spanning private label chicken jerky lines, single-ingredient fish treats and dental chew concepts.
What comes next
We are following up on all stand conversations with samples and quotations, and we are already planning our next Nuremberg appearance. If you visited us at Interzoo 2024 — or if you are sourcing freeze-dried or air-dried pet treats for a brand or private label program and could not attend — the team is available by email and WhatsApp to continue the conversation. Thank you to everyone who visited our stand; the quality of the dialogue is exactly why we keep coming back.